From June 25 to 27 Asachimici-pulyCAFF will be in Belgium, at Brussels Expo, where the finals of the World Brewers Cup, the World Coffee in Good Spirits, and the World Coffee Roasting Championship will take place.
After exhibiting in Dubai, Bangkok, and San Diego, the pulyCAFF® Team returns to Europe with a stand at the Expo (Hall 11, Booth 11316), welcoming coffee professionals and coffee lovers alike to discover its products, learn the secrets of proper equipment maintenance, and explore some exciting new developments.
“We have always supported baristas around the world with our cleaning products for espresso machines and coffee grinders, combining effectiveness with respect for the equipment, the operator, and the environment,” says Gianfranco Carubelli, Administrative Manager of pulyCAFF, alongside his brother Marco. “We pay close attention to every detail, especially ensuring that baristas can make the best use of every product through clear and intuitive ‘speaking’ labels. We are also committed to meeting the specific needs of every country, starting with the new EU regulations on chemical product labeling, by providing more space for information.”
For this reason, Plus pulyCAFF® 900 g, Plus pulyMILK® 1 L, and Plus pulyCAFF® Tabs 5 g will now feature multi-page labels, providing additional space for regulatory information, mandatory statements, and even clearer instructions for use. These adhesive multi-page labels ensure that users always have immediate access to accurate product information and usage instructions, presented in a way that is easy to understand worldwide, representing a significant step forward.
The new Plus pulyMILK® label retains the NSF International – National Sanitation Foundation certification on the front (the highly respected U.S. organization dedicated to protecting public health), along with the green icon indicating that the bottle is made from 100% recycled plastic. The illustrations of the steam wands and the instructions for use have been replaced by the wording “Steam Wand and Milk Frother Detergent for Milk and Coffee Residues,” followed by its translation into 26 languages. The numbered icons illustrating the cleaning procedure for the steam wand and milk frother are now located on the back label, while the step-by-step instructions are once again available in multiple languages thanks to the additional space provided by the multi-page label.
Clean performance on the competition stage
For the third consecutive year, pulyCAFF is the WCC Exclusive Cleaning Product Sponsor 2026. Its logo will appear on the judges’ folders, while its products will be available both on stage and backstage, reinforcing the message that good, and even more so, outstanding coffee preparation can only begin with a properly cleaned espresso machine and coffee grinder.
pulyCAFF will also appear on the T-shirts worn by volunteers involved in the three competitions, thanking them for their discreet yet invaluable contribution to the success of the event.
The company, based in Vescovato (Cremona), will also sponsor the prize for the winner of the World Coffee in Good Spirits, recognising the excellence and professionalism of a competitor who truly stands out.
We look forward to welcoming you at Brussels Expo – Hall 11, Booth 11316.
