ASACHIMICI-pulyCAFF’s espresso machine and grinder cleaning products, already trailblazers at the 2024 World event, were once again in the spotlight at the first two World Finals in Houston (USA) and Jakarta (Indonesia). Always attentive and active supporters of WCE – World Coffee Events, ASACHIMICI-pulyCAFF is the Official Cleaning Sponsor of the 7 specialty World Coffee Championships (WCC), continuing in Geneva from June 26 to 28 and concluding in Milan during Host, from October 17 to 21.
ASACHIMICI-pulyCAFF has been in the swiss territory several times: first in 2006 at the WBC in Bern, supporting the Italian Barista Championship (CIBC), and in later years as a sponsor of the Swiss Aeropress Championship with its products and technical/training support. This has made the brand well-known among “professionals who value cup quality and understand that the only aromas present should be those of coffee free from unpleasant burnt or rancid notes due to lack of maintenance,” says Marco Carubelli, administrative manager at Asachimici along with his brother Gianfranco. During the first two finals, Brand Ambassador and cleaning expert Luca Ventriglia observed widespread appreciation for their products, which are respectful of equipment, the operator, and the environment—signs that their high quality is recognized and appreciated by professionals worldwide. With the new Geneva event, the company is proud to stand beside champions from all over the world in Latte Art, Coffee in Good Spirits, and Ibrik disciplines, including Italian representatives Stefano Cevenini, Andrea Villa (supported during the complex and costly preparation phase), and Marco Paccagnella. Their full range of cleaning products will be available, including: pulyCAFF® – the first “applied concept” for espresso machine cleaning, pulyMILK® to clean steam wands, pulyGRIND® Crystals for grinder burrs and chambers, pulyGRIND® Hopper – for cleaning the hopper and dosing unit, pulyBAR® Igienic – a multi-purpose cleaner for machine exteriors and worktops
Visit them at stand n. 1863 to meet the “Clean Experts”, always available to help and offer deep cleaning for all your equipment. Daily cleaning is essential—especially before competition. Just rinsing a shaker or milk jug isn’t enough: leftover residues can contaminate the drink’s aroma or affect the quality of milk foam. That’s why specialists in Latte Art and Coffee in Good Spirits are advised to clean containers by spraying pulyBAR® Igienic inside (just 2-3 sprays), then wiping with a cloth or paper towel. The product dries quickly, and your tools are ready to perform at their best in few seconds, looking spotless and professional.
Each competitor — and even judges — will receive a “pulyCAFF kit” at the awards ceremony, a reminder that only well-cleaned equipment can preserve the full taste and aromas locked inside each coffee bean. This principle has been at the core of the company from Vescovato (CR) for over 60 years. Their mission remains to improve product effectiveness and packaging (now made of 100% recycled plastic), through ongoing research on raw materials—always with respect for the environment.
www.pulycaff.com
